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Store Manager

Chico, CA


ID: 16213
Posted: 11/24/2021
Expires: 01/01/2022
Department: Management

Shift Info

Type: Full-time
Shift(s): Varies
Hours: Varies

Wage Info

Wage/Hourly: Other


Purpose of Position:

The Store Manager is responsible for overall store management, enhancing the customer experience, meeting sales and profitability goals, and managing staff.

Essential Duties and Responsibilities:

  • Develop business strategies to raise our customer pool, expand store traffic, increase market share, and optimize profitability.
  • Meet sales goals by training, and providing feedback to sales staff
  • Ensure high level of customer satisfaction through excellent service
  • Maintain and review inventory, labor, department, and store sales reports
  • Oversee and audit cycle counts and price changes
  • Review and sign off on gun log paperwork and keep store compliant with all ATF regulations
  • Oversee opening and closing procedures
  • Manage the Pro-Form, Spiff, and ExpertVoice programs
  • Manage eCommerce orders and ship to store processes
  • Manage store events, hours, and employment opportunities on the Company website
  • Oversee sales training program, ensuring that all employees receive the required training on a semi-annual basis
  • Supervise merchandising of entire store ensuring that the entire store is clean, faced, and straight at all times
  • Work closely with buying staff to recognize sales trends and customer needs
  • Train and develop the Department Managers in their daily duties; including, hiring, personnel coaching, and management to assess training needs and build career paths
  • Enter and maintain Department Manager schedules in time and attendance system and back up payroll functions in Office Manager’s absence
  • Work with the Facility Manager to maintain the appearance and functionality of the inside and outside of building and grounds, approve and manage all wildlife mounts displayed in the store
  • Address all issues that arise from staff or customers (complaints, grievances, etc.)
  • All other duties as assigned



  • Proven successful experience as a retail manager
  • Powerful leading skills and business orientation
  • Customer management skills
  • Strong organizational skills
  • Good verbal and written communication and interpersonal skills


  • Bachelor’s degree in Business Administration or related field preferred.
  • A minimum of 5 years of experience as a retail store manager required, preferably in the outdoor industry.

Supervisory Responsibilities:

This position manages Department Managers in the store.

Travel Requirements:

This position may require some travel.


Sportsman’s Warehouse is an Equal Opportunity Employer.


Sportsman's Warehouse is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.